According to Patricia De Lille the City of Cape Town paid King James Advertising Agency and Yellowwood Future Architects an amount of (only) R313 720 to design the City’s new corporate identity and visual language. An additional amount of R7.2m from an existing budget allocation, has however been set aside for high impact collateral and thereafter the new identity will be phased in when ordering new equipment, stationary, signage and vehicles.
It cost the xcollektiv one evening of discussion and nine hours of (hard) work to transform the exceptionally bland new design into two dynamic versions that are much more appealing and a truer reflection of the City’s political and socio-economic landscape.
In the first version which is closer to the original design, a ring of barbed wire surrounds the centre. In the second version, the Castle plan is at the centre suggesting the fort mentality of the near-militarized zone that is policed by State and private security. Surrounding this is a shutter lens that is suggestive of the Panopticon and the pervading surveillance that serves to protect property before people. A ring of barbed wire then separates this privileged zone from the majority of the citizenry who are relegated to the informal settlements and townships on the blood-stained Cape Flats.
And thus: “Making progress impossible together.”